Local Services Ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad.

Google Local Services Ads are devoted to only select industries such as Cleaning, Roofing, HVAC, Contractors, Electricians, and other Home Service Businesses. Local Service Ads are pay-per-lead Ads that appear at the very top of the search results to assist local searchers.

Did you know roughly a third of U.S. shoppers check out local business listings online daily? To me, this means there’s a real opportunity to grow your business if you find a way to quickly and reliably connect with the best leads. How do you achieve this? By creating a Local Services Ad. Let’s dive in and explore why these ads are such an invaluable tool for finding customers and building your brand.

Local Services Ads works with the budget you set for your business. You can increase or reduce the amount you spend at any time, or pause your ads altogether.

To become Google Guaranteed, businesses must pass a background check and have their license and insurance details verified. Google Screened businesses must also pass a similar license and background checks (civil and criminal).

To participate in Local Services Ads, all businesses must pass Google’s screening and verification process. The process varies by business category and location and may include background, business registration, insurance, and license checks, and minimum review requirements.

To participate in Local Services Ads, all businesses must pass Google’s screening and verification process. The process varies by business category and location and may include background, business registration, insurance, and license checks, and minimum review requirements.

Local Services Ads help you connect with people who search on Google for the services you offer. You only pay if a customer calls, books, or messages you directly through the ad.

Google has two different types of badges available as part of their local services ads: Google Guaranteed and Google Screened. Both programs have features, criteria, and benefits, but which is best suited for your clients?

Imagine–for a moment–that you're looking for someone to work on your home or create a trust fund for your children. If you had the choice between two local businesses, one that had been screened and verified by Google and one that had not, which would you choose?