How to find Tiktok Challenges & trends
Most TikTok challenges will come with an accompanying hashtag that states that it's a challenge. Scroll through the Discover page and see if you find any. You can also try looking at trending sounds and scrolling through the videos using them to see if you can spot any trends.
Be Active on the App.
The best way to know what’s trending on TikTok is to be active on the app. If you spend some time each day scrolling the For You page, chances are you’ll start to see the same sounds, effects, and video styles being used. The more common the videos are, the bigger the trend.
Go to TikTok’s Discover page to see what hashtags are trending. Most TikTok challenges will come with an accompanying hashtag that states that it’s a challenge. Scroll through the Discover page and see if you find any. You can also try looking at trending sounds and scrolling through the videos using them to see if you can spot any trends.
TikTok is one of the most engaging platforms thanks to trending dances and fun challenges. If you’re seeking to grow your following on the app, getting in on trends is a great way to do so. And if you’re looking for even more ways to increase engagement.
Why TikTok and Reels Trends Matter
Trends draw large audiences of highly engaged people. Algorithms recognize popular trends and prioritize on-trend content. By getting involved, you can boost your reach and begin to grow your account.
On TikTok and Instagram, trends change quickly, and it can be easy to lose track. So how can you find out what’s trending right now?
What are TikTok Trends?
TikTok trends are a collection of viral short videos that use popular features, songs, sound effects, and/or hashtags. New trends emerge every day, and they’re a big part of why TikTok is one of the most entertaining of all the social media platforms.
Put simply, TikTok trends are a collection of short videos that are grouped using popular hashtags, songs, or sound effects. New trends keep popping up every day, and it is part of the reason why TikTok is one of the most creative and entertaining social media platforms.
TikTok users can find the biggest trends on the Discover page.
- Maximize Creativity: Social media users are hungry for authenticity and human connection. Use trends to position your business as one that’s conversational, friendly, and easy to connect with.
- Reach More People: TikTok’s algorithm gives preference to trending TikTok videos. Jump on a trend to get more views and engagement.
- Increase your Credibility: Trends are the easiest way for your brand to fit in within a conversation. It is an amazing hack that you should use to grow your audience and increase engagement.
- Stay Ahead of Your Competitors: Trends offer a perfect opportunity for you to see how your competitors, audience, and industry influencers are interacting with the platform. These insights should feed into your marketing strategy.
Types of Trending Content on TikTok and Reels
There are several different types of social media video trends, meaning that there are always new ways to be a part of the popularity boom.
Trending content types include:
1. Audio trends
Instagram and TikTok trending sounds offer plenty of scope for creativity. Save popular audio clips to use as soundtracks for your own videos.
2. Hashtag trends
Hashtags are a discoverability staple. On TikTok especially, using popular hashtags alongside smaller, lower-competition tags can help you reach more people.
3. Effects trends
Instagram and TikTok are well known for their effects, which range from beautifying filters to interactive games. Trending effects are a headstart for popularity.
How to identify TikTok trends
Some TikTok trends are immediately obvious, but others can be tricky to recognize. Use these techniques to help you sharpen your trend-spotting skills and identify the next big thing.
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