How to make Money on TikTok 2022

How to make Money on TikTok 2022

Wondering how to make money on TikTok?

Many people have already figured out how to earn money on TikTok, and some consider it a full-time job.

To make money on TikTok directly you must be 18 years of age or older, have more than 10,000 followers, and have at least 100,000 views over the last 30 days. You can then apply to the TikTok Creator Fund in the app.

There are many ways to make money on TikTok (see below), and how you go about monetizing your account will determine your earnings.

Many of these tactics can be executed by a business, but others require you to make TikTok your business. You either have a business you promote through TikTok—or you are the TikTok business.

TikTok Monetization Basics

How to Make Money on TikTok: 3 Monetization Tips

To understand how to make money on TikTok, let’s start by going over a few common terms that you need to know in order to make the best use of the platform.

  • The Tiktok Creator Fund: A TikTok-operated method of compensating certain users for popular video content.
  • TikTok Coins: In-app currency that can be used to tip creators.
  • TikTok Pro Account: A specialized account featuring additional analytics for content creators.
  • Creator Marketplace: A TikTok-operated platform that helps brands find content creators to collaborate with for sponsored content.
  • Platform Advertising: Users see ads after viewing multiple videos, or when opening the app.

Sell Products Through TikTok Shopping

TikTok introduced TikTok Shopping in 2021 to empower businesses to sell products directly on the platform—no more sending followers elsewhere to buy your goods. TikTok Shopping adds a shopping tab to your profile, letting users see products from your Shopify catalogs. You can also tag your products in organic content you publish to send viewers over to your store.

Don’t be shy. Mention your products to your audience. Try not to go overboard and be over promotional, but also remember to give your TikTok store a shoutout every now and then.

Partner with a brand you trust

Sponsored content on TikTok is defined as content for which you receive something of value. That’s the goal, right? For example, a brand might pay you to make a TikTok video talking about how great their soy candles smell, or you might receive a free skydiving trip in exchange for posting about it. (Though we’re not recommending taking any free skydiving offers).

Drive Sales with TikTok Ads

Use TikTok ads to drive traffic back to your website, ecommerce store, or even your TikTok Shopping tab. You could run in-feed image ads promoting your products or get creative with TopView ads (fullscreen takeovers) to boost your TikTok following—both can help you make money on the platform.

You can also use TikTok as a top-of-funnel resource to get users to sign up to your email list or SMS campaigns. This technique can help keep your TikTok account appear less salesy while still being an influential revenue driver.

Get Paid to Post with The TikTok Creator Fund

TikTok’s Creator Fund is the platform’s solution to helping support creators such as yourself.

But, their approach has been super controversial (IYKYK).

Unlike YouTube’s revenue-sharing model, this fund is made up of a single pool of money that is split between all creators.

Like, all of them… yeah, we’re confused too.

Longtime creator (and absolute TikTok treasure), Hank Green, addressed the elephant on the FYP when he explained exactly why this approach ‘sucks’.

In short, it’s a flawed system that only pays out 2-4 cents per 1,000 views, and that payout is on track to get smaller as more creators join the platform.

Currently it takes a million views to make between $20 and $40, which means that if you received 1 million views every single day, at the end of a full month you would only make between $600 and $1,200.

Embrace Capitalism: Sell Merchandise + Products

How to Sell Products on TikTok in 7 Easy Steps

Designing and selling merchandise is a staple for a lot of creators when it comes to making money online.

As a creator, you can either choose to sell merch with your personal branding on it, or you can opt to design and sell products under a different brand.

Either way, this can be a great and reliable way to make money if you have a number of superfans who want to go the extra mile to support you.

Promote Songs

Get paid to add songs to your videos. Nearly every video on TikTok has an accompanying background song for creators to lip-sync and dance to—and artists recognize this value. If you have a large enough following and engagement, musicians will pay to have you promote their music in your songs.

Build and Sell TikTok Accounts

Have a knack for building audiences quickly? Do it for a living.

There are plenty of creators and businesses who’d love a headstart on TikTok. If you can rapidly build TikTok followings, you’ll have a list of potential buyers.

Think about potential industries that might want to purchase a lucrative TikTok account. You might struggle to sell an account focused on cat GIFs (or maybe not)—however, an unboxing profile or account focused on cars would likely sell much faster.

Leverage The TikTok Creator Marketplace

Creator Marketplace | Creator Portal | TikTok

The TikTok Creator Marketplace (TTCM) is the part of the Creator Next platform where brands connect with TikTok creators to boost their sales and/or increase brand awareness. In other words, it’s a built-in tool that facilitates the production of sponsored content.

This platform offers cutting-edge data analytics about creators’ accounts, which helps you see how your audience is growing. It also tells brands about who your audience is and helps them decide whether your account is a good match for their products or services.

The beauty of TTCM is that you don’t need to have a huge following to connect with brands. As long as you have a minimum of 10,000 followers, you’ll have access to companies that may be willing to pay you for a shoutout or a partnership.

No items found.