Three Step Process for Working with TikTok Influencers

Three Step Process for Working with TikTok Influencers

How to effectively work with TikTok influencers

Knowing your goal and setting concrete targets will help you determine the kind of campaign to run as well as the type of influencer that is best aligned to help you execute your campaign.

Your ROI when working with social media influencers can increase by 11%, with businesses making an average $6.50 per $1 spent on influencer marketing. The majority of digital marketers (51%) claim that they’ve received higher-quality leads after working with the right influencer, and 31% of US- and Europe-based consumers claimed to have made a purchase based on an influencer’s recommendation.

Carefully choose the influencers you work with

This is obviously the most critical element of any influencer campaign. Don’t choose to work with just any influencer with views and likes – as mentioned earlier, less prominent influencers with less social proof often provide a much better ROI if their content and audience align well with your brand.

An influencer marketing platform can help you in this area by making it easier to find the right influencers and also to better measure the results of their campaigns.

Here are a few things you should be looking at when you’re deciding on which influencers to tap for your TikTok campaign:

  • Relevance of their content with your goals and brand. Do they create content directly or indirectly related to topics in your industry or niche? How much do they know about competing brands and trends in your industry? Are they thought leaders?
  • Activity and content on other platforms. Some of the most effective influencers use multiple platforms, so look out for those who have a presence on more than one. For promising up-and-comers, consider encouraging them to start a blog and actually create a funnel that converts for your brand instead of relying on TikTok. In the end, just because something trends doesn’t mean it will sell, as ROI of virality on TikTok isn’t always guaranteed.
  • Who their followers are. You’ll need to check if your target audience engages with the influencers you select for your campaign. The entire point of influencer marketing is to make sure you reach your audience through a trusted individual in your niche.
  • Engagement rates. How consistent are engagement rates for the different types of content they put out? Influencers with more consistent engagement figures tend to have more trust established with their audience, whereas the opposite is true for influencers that only get high engagement rates for hyper-specific content.

For example, a gaming personality who only gets high engagement rates for content posted about a specific video game has less influence compared to a personality who gets steady engagement across multiple games. Let us show our 3 step process for how we work with TikTok Influencers.

  1. Research and contact the influencers

- there is no way to filter users by criteria like language, location, number of followers, so it will take a lot of time to do this manually

- if you have some money to spend, you can use platforms that list out influencers (examples: influencegrid.com, hypetrace.com, fanbytes.co.uk)

  1. Negotiate and agree on the terms

- provide clear instructions and set the price

For Example you want Three 15 second videos for $50. - don’t give them a script, let them use their own words

- send them a link to a folder where they can drop the Videos

- remind them to use #ad or #sponsored - send them examples so they know what you’re looking for

- tell them to record their videos outside the TikTok app so they don’t have the a watermark

- tell them they’ll get paid in 24-48 hours after they

deliver the content. They get paid as soon as the files hit your folder. - tell them what payment system you’re going to use and ask for their details

  1. Edit the videos

- you can do it yourself or hire a freelancer to edit them for you on websites like Fiverr or UpWork

- find freelancer that is talented who has worked on similar projects before.

- a good video editor might create 15 different ads from just the 3 videos that the influencer provided

If you don't have the time to do this yourself, you can hire someone to manage the entire process of getting

Content.

Pro-Tip you can automate this entire process. Contact us if you would like to know more.

The process of getting content usually take 2 or 3 days.

Follow These Steps “Getting Influencer Content”

This is a 3 step process on how we contact, negotiate and edit the vidoes. By the end of this post you will understand how to get your own powerful Influencer Content.

  1. Research and contact the influencers

You either have money. Or you have time. If you have the time you can manually find TikTok Influencers on the App. Of you can Search the Creative Center. 

TIKTOK Creative Center

Pull out your phone and click on the Friends Icon on the bottom.

Type in the Search Bar the type of Influencers you want to work with.

Take a look at the Top Videos for you Search. Also Check out the Videos Tab and Sound tabs. Look for Videos that Are Relevant to your product.

Ok. you have found the Influencer that you want to contact. Click on the Video and Watch it. If it is Relevant Click on his bio pic.

Once you have click on his bio pic it will take you to his page.

Click on his face and take a look at his page.

Look for the feel and Vibe of the Influencers. See if they are someone that can represent your products and services. Look and See how many Followers they have. As you can see Stephen has 28.9K followers at the time of the post.

Next Hit the Follow button. Then you can message them. Then Hit the message button.

Pro TIP. You can click the Black Down Arrow for more similar influences.

Appointment Setting Framework

This is the messaging system you should use.

  1. Introduce Yourself
  2. Give context and express common value
  3. Pivot to opportunity pain point
  4. Take the pressure off.
  5. Show that you can help
  6. Invite to a meeting

The BreakDown

  1. Introduce yourself

Hey Stephen, how are you doing?

  1. Give context and express common value

I searched up your profile on TikTok Looking for Marketing Tips. I really like your educational content.

  1. Pivot to opportunity pain point

I see that you help entrepreneurs build out Sales Generating Content Machines. Do your clients need help with this process?

  1. Take the pressure off.

Not sure if that’s something you need. Or Maybe something you can offer as an up sale.

  1. Show that you can help

I Am positive that some of you clients would like to automate some of there TikTok Marketing process.  I have put together a quick loom breaking down our process. Loom LINK.

Then, What you do is…

Send them a loom Video breaking down the relevant information related to the service your offer.

Make sure in the video you mention you would like to do a paid collaboration with them. 

RESPOND CLICK LET ME KNOW. BUTTON

You Only need to record one video and you can use it with all potential customers. If you want you can customize it.  It up to your prospecting style and time.

If you have an Email.

Hey Stephen,

The paid Campaign I would like to do with you would be a selfie-style video on TikTok about Product X. You can record and post it Asap. Remember to send me the actuarial video files so I can prepare the campaign and promote your profile. I can offer you $50 payment within 2 -3 days of delivering the Assets.

Plus I will Sponsor the video you create on TikTok. This will give you additional exposure to audiences that don’t know you. Our Influencers usually get 1,000,000+ impressions / weekfrom these campaigns.

Plus mention other benefits like free premion features.

I aslo wanted to let you know that we would love for you to post the videos on your profile, but also would like to sponsor the ads and run it as promoted content from our account. This is something we do with all out influencers and by running it as ads on DadspaidAds.com TikTok. We can provide additional exposure to your profile and you’ll get more views as a result.

Talking points:

You don’t have to go word-for-word, but hese are just the points I’d like to get across.

  • Talking point1
  • Talking point 2
  • Talking point 3

Video Requirements

  • At least 3 video of 15-secounds. Feel free to do more / longer videos if you want
  • Vertical Mode, facing the camera, selfie style, don’t worry about any professional production, should be very natural, just you talking.
  • Use tags: @yourcompany
  • Remember to use #ad or #sponsored
  • Please do not run any other promotions on your profile on that day.
  • Please send the video file to me using WeTransfer.

Examples:

Here are some Campaign Examples on TikTok for Reference. 

TikTok LINK Examples

TikTok LINK Examples

TikTok LINK Examples

TikTok LINK Examples

Summary:

  1. Record the Video and send the files with WeTransfer.  Or email. (make sure you can send the full size files and high quality)
  2. Post it on your profile
  3. I send you the payment ($50)

Pro Tip “Lower payments = less deals. Higher payment = more Deals”

I know this is a lot of information. Please do let me know if you have any questions.

IF THEY SAY NO, MOVE ON.

There millions open millions of People that need your services and Products Keep fishing. Contact as many influencers as possible. This is a daily process.  Set up a CRM. I use ClickUp to manage my Business. ClickUp™ | https://clickup.com

If you have the money you can use platforms like. Using a platform is better because you can target specific regions, countries languages. You can filter by how many followers they have.

Google Tiktok Influencer Platforms or just Check out the recommendations below.

https://heartbeat.com/

https://fanbytes.co.uk/

https://influencegrid.com/

https://hypetrace.com/

https://fanbytes.co.uk/

https://www.taggermedia.com/

NEXT PART of PROCESS is Negotiate and Agree on the Terms.

  1. Break the negotiation into parts.

A good way past this type of roadblock is to break the negotiations into sections ("compartmentalize") and reach an agreement on each part separately.

  1. The "I'm only asking for what's fair" approach.

This approach emphasizes that one party's requests are simply in line with industry standards or current market prices.

  1. The Getting to Yes approach.

Look for what is the real interest or influence affecting each party, generate options to create a problem-solving environment, and neutralize conflict by sticking to objective and easy-to-justify principles of fairness.

  1. Take control. 

Controlling the location, timing, topics, and pace of negotiation (sometimes called "controlling the agenda") may create an advantage.

  1. Prioritize, prioritize, prioritize.

You need to know what your top priorities are -- usually the business or money-making opportunity offered by the deal -- and how your other priorities rank below that. This will help you keep your eyes on the prize and avoid getting bogged down in issues that are not as important to you.

  1. The "offer-concession" strategy.

Make sure the other side leaves the negotiation feeling they've made a good deal. 

  1. Question rather than demand. 

If the other party is taking a hard line on certain issues, ask why. Questions open up the discussion; arguments often close communication down.

  1. Find points of agreement and end on a positive note.

This upbeat approach requires that you find opportunities to say, "You're right about that," or "I agree."

  1.  Do your research

The party with more information usually has more leverage. 

  1. Dealing with burnouts and ultimatums. 

If the other party resorts to threats ("Agree to these terms or there's no deal") or wages a war of attrition by dragging out the negotiations, you'll have to decide what the underlying deal is really worth to you.

  1. Use facts, not feelings. 

Successful negotiators separate business from personal, facts from feelings. They avoid letting an unpleasant personality or style drag down the negotiations. 

EDIT UPLOAD & POST.

You can do it yourself. Or you can use sites like Upwork. This is DadsPaidAd.com Jop posting on upwork.

PRO TIP:  Hire 3 to 5 Freelancers.  Chances are you not going to find the right person the first couple of times.  Who ever is the best is the one you hire for a long term contract.

You need to be ver specific on what you want them to do. Give the examples and tell them step by step what the videos need to look like for the deliverables. 

Then take the finished product and run ads to the videos.

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