Ultimate TikTok Growth 2022

TikTok is the fastest growing social channel, even recently surpassing YouTube in average watch time on Android devices. It has also become the first non-Facebook app on the app store to reach 3 billion downloads.

If you’ve decided to market your brand on TikTok, you’ve made a wise choice. TikTok is one of the most popular social media platforms in the world if you implement an effective TikTok marketing strategy

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1. Post several times a day

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Your videos are not only displayed to your followers, but to a lot of other people as well

Each video you post will be shown to a different group of People

The more you post, the more you increase your chances to go viral

In the beginning, you should post at least 3-5 times a day to boost your growth

Once you reach a larger number of followers, you can slow down to maybe 1 post/day

TikTok is promoting people that are very active on the Platform

2. Participate in challenges and trends

Be aware of what’s trending and put your own spin on it

Adapt trends to promote your own business or just have Fun

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3. Make videos that your audience can relate to and

would want to share with others.

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4. Comments increase watch time

 while someone is commenting, the video keeps playing in the background

 the more comments you get on a video, the better the video performs

 engage with the commenters so you can encourage a longer conversation

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5. Make videos without spoken language or text

it’s a way to overcome the language barrier and it gives you a chance to go viral globally

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6. Be authentic and have fun

people will be able to feel if you’re just doing it for the money or you’re just trying to copy other people

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7. Hashtag SEO

Due to TikTok becoming Gen Z’s platform of choice, Google Search has begun implementing the indexation of short-form videos from TikTok, Instagram, and YouTube – so I wouldn’t run away from those hashtags yet. 

The search results will auto-populate similar keywords that users are searching for, which you can use to generate hashtags and ideas for future videos. You only get 150 characters, so pick your hashtags wisely!

8. Trending Audio: Music and Lip Syncs

TikTok is just as aurally engaging as it is visually. Lip syncs are HOT right now and users are getting creative with how they are using them. TikTok’s algorithm reward accounts for participating in trends and using their features such as stickers, sound effects, hashtags, and more.

Our rule of thumb is if you are scrolling and hear a sound at least twice, it’s trending and you should use it. 

9. Niching Down 

This takes us to niching down – a very important concept in the sea of hundreds of millions of videos. What makes your account different? Why should viewers watch your videos or follow your channel? When users are scrolling through their For You page, what will make your video stand out??

By utilizing profile playlists, creators can make content under different categories or series. This can help group your content together while seeing which type of content is resonating more.

10. #LearnOnTikTok

Something TikTok does really well is educational videos. So much so, that there are 284.7B views under #LearnonTikTok. You can learn any skill, trick, hack, or tip in under one minute for almost anything! What is something you can teach your audience about your brand or a skill that falls under your brand umbrella? 

Educational videos are also a great way to encourage users to visit your other social channels through cross-channel promotion. 

11. Repurposing Older Content

This is a social media trick that is tried and true. Reduce, Reuse, Recycle! Often, we may feel like we have to reinvent the wheel for every piece of content we put out, but a good piece of content can be repurposed and used in many ways. 

12. TikTok’s Features: Duets, Stitch, and Video Replies

TikTok has several interactive features to engage with your audience and other creators on the platform. These include Duets, Stitch, and Video Replies. Using these features will help boost the algorithm in your favor.

Content creator @khaby.lame has built a follower base of 136.9M by reacting to others’ videos in his completely silent approach.

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14. Text Overlays and Captions

This year, we saw a major push for accessibility across all social media platforms. TikTok introduced its auto-captioning feature that automatically transcribes speech from a video for those hard of hearing, deaf, or watching without sound — TikTok also plans to release auto-translating captions in the future.

Using these features will keep your audience engaged throughout your video and be more accessible to reach more audiences.

15. TikTok Ads Manager

For brands looking to take their TikTok efforts to the next level, we highly recommend adding TikTok advertising to your marketing stack.  

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